Ferd opened the Dodge-Plymouth Dealership in Fort Collins on August
6, 1936. His new dealership was located at 246 N. College Ave. After
World War II his sons, Gene and Bob became involved in the business and
eventually took over the ownership.
In 1959, the Markleys
purchased the Chrysler-Plymouth Dealership from Art Sheeley and for 2
1/2 years operated two dealerships. The Dodge facility was located at
246 N. College and the Chrysler-Plymouth at 330 S. College. Ferd
Markley passed away in 1960 and in 1961 Gene and Bob consolidated the
two operations in greatly expanded facilities in most of the 200 block
of North College. In 1968, Bob decided to buy a Volkswagen dealership
in Greeley and sold his share of the partnership to Gene. After
graduating from Kansas University, Gene's son, Doug Markley joined the
business.
In 1973, Gene and Doug were approached by friends in El
Paso, Texas and in Denver, who advised them to consider picking up the
Honda franchise for the Fort Collins Area. The Honda name was normally
associated only with motorcycles and very new to the automobile
industry. At the time, the Markley dealership was moving to a new
building at 3401 S. College Ave. In 1974, Honda introduced the Civic,
and OPEC introduced an oil embargo. Honda awarded the much sought after
Honda Automobile franchise to the Markleys at that time. Honda rapidly
became one of the top selling automobiles in Northern Colorado and in
the United States.
Gene and Doug terminated the Chrysler,
Plymouth, Dodge lines in 1979 and opted to buy the Buick, Pontiac and
GMC Truck franchise for Fort Collins.
Markley Motors obtained the
Saturn franchise in December, 1990 and opened a new facility at 101 E.
Foothills Parkway. The Fort Collins location was one of a handful of
Saturn stores west of the Mississippi River, and the only one in
Colorado. In the first month of business the Saturn stores sold six
cars. This increased to an average of over 100 cars per month and in
1993 Saturn became the number one selling car in Fort Collins, according
to R.L. Polk registration information.
In March, of 1993 Markley Motors unveiled a $1,200,000 expansion
project. The dealership tripled the six of the Honda showroom, added 10
mechanical service bays and 10 body shop stalls, making a total of 25
service bays, 20 repair stalls, 2 prep stations and 3 paint booths. In
1996 the service write up area and GM showroom were expanded and
completely remodeled.
A new Saturn facility opened in Cheyenne,
Wyoming on May 1, 1999. The Saturn of Fort Collins franchise moved to
3325 S. College Ave in March 2000. Markley Motors Buick, Pontiac, GMC
and Honda buildings received a facelift in November 2005.
In
2009 General Motors made the decision to no longer build Saturn and
Pontiac vehicles. In late 2009 Markley Motors moved the Buick, GMC
dealership to the former Saturn of Fort Collins building at 3325 S.
College Ave. They then moved their entire Honda operation into the
facility at 3401 S. College. They also added a Used Vehicle Center at
3437 S. Mason, adjacent to the Honda facility, along with the Markley
Auto Glass and detail Center. In September, 2010 they started
remodeling construction at the Honda Dealership. The major change will
consist of a drive in service center that will enable their customers to
stay in their vehicles while checking in for service work. A new
showroom and fascia, to accommodate Honda design standards, will be
upgraded at this facility. This project will be completed by spring,
2011.
As of May 13, 2011 we are pleased to announce that construction phases 1
& 2 of the new Honda showroom and Internet building are now
complete. We have reconstructed both the interior and exterior of our
new Honda building, along with the building we have redesigned our
parking lot to better fit the needs of our customers.
Markley Motors is excited about the addition of a 3 lane enclosed
service drive that is now open to our customers. Along with both the
remodel of our Honda showroom and our addition of the Service drive, we
are now equipped with a covered delivery area to ensure customer
satisfaction throughout the delivery of our customer's new vehicle's.
The fourth generation of the Markley family is
currently active in the business. Their leadership and passion to
succeed will guide Markley Motors in the future.
Markley's
successful growth can be attributed to their devotion to customer
satisfaction, friendly service, and quality products. They have earned
the loyalty of thousands in Northern Colorado, Wyoming and Nebraska by
demonstrating ethical business practices and providing great service.
3401 South College Ave
Fort Collins, CO 80525